Meghan Markle issues major update and announces new ‘secret’ brand ‘As Ever’

Meghan Markle has issued a major update as the Duchess of Sussex announced her new “secret” brand ‘As Ever’.

The Duchess of Sussex, 43, has taken her Instagram to share that she has been working behind the scenes on her new brand, which appears to replace ‘American Riviera Orchard’.

With Prince Harry letting it known he is behind the camera by telling his wife that “it’s recording”, Meghan takes the camera to share: “Cats out of the bag, I’m shocked we’ve kept it a secret for so long…”

Sharing that her business is, like her new Netflix show, launching in two weeks time, she added that her brand has also changed name.

Meghan said: “…Which there’s been a lot of curiosity about. Last year, I thought you know what, American Riviera, that sounds like such a great name, it’s my neighbourhood [and] its a name for Santa Barbara. But it limited me to things that were just manufactured and grown in this area.

“Then Netflix came on, not just as my partner in the show [With Love, Meghan] but as my partner in business. It was huge.”‘

Annoucing that ‘As Ever’ is a name she “secured” in 2022, Meghan added: “This the moment [for the announcement]. It’s called ‘As Ever’. ‘As Ever’ essentially means ‘as it’s always been’.”